The premise of something being new can be very alluring and this true when it comes to auction sites. The established auction sites have developed their customer base and are able to offer a wide range of products to bid on. This means that the new penny auctions have to offer something a little bit different to grab attention.
There are many different ways for an auction site to promote itself.
Quite often, new penny auctions will offer free bids as a way to entice people to sign up with them. Having the opportunity to examine the site in close detail and bid for free is a huge inventive for many people. With no cost involved, many people are willing to try a new auction site. If the site is well presented and professional, a reasonable proportion of these users will come back to the site. This is one way new penny auctions can increase the amount of users they have.
New penny auctions are also likely to try and provide some twist to the bidding process in order to stand out. These differences are largely cosmetic but they can make their site seem fresh and interesting. With so many existing sites to consider, new penny auctions have to offer something interesting to stand out from the crowd. Altering the count-down method or the increments the bid increases or decreases by may seem inconsequential alterations but they can grab attention.
One really interesting way to promote an auction site is to provide auctions on niche products. Rather than offering all manner of products to bid on, some sites are only providing one type of product to place bids for. This will stop a lot of people from having an interest in the site but will ensure great interest in certain users. One example would be the Penny purses site where every auction is for a stylish, brand-name purse.
Due to the popularity of penny auction sites, the number of sites providing auctions will only keep increasing. Whether these new penny auctions are able to compete on a long term basis will depend on the quality of the service they provide.